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General Life is a dirty luxury lifestyle design and production house that brings artistry and meaning into everyday life.


The collection is inspired by, amongst other things:

the dirty sports sock like presence of a dead whale; the fundamentals of daily rural life; the very modern contradictions and excesses of the Georgians; German hospitality expressed through the boiled sausage; Gaudi’s brave and joyful juxtaposition of materials and forms; the sensuality of the sculpted male body; the growing sense of impending catastrophe; Omega Workshops challenge to the position of the artist in the early 20th century; repetition, process and mastery; the comedy of failure; the idea of escape.